A Better Way to Turn Zoom Recordings into LinkedIn videos

If you record Zoom webinars or meetings with slides, screenshare and speakers, you can create great social-media clips but there's a catch.

On a typical laptop screen, a LinkedIn video is typically 1/3 of the screen size.

Imagine that for a moment - when your audience is scrolling the LinkedIn feed in their browser, the size of a video is one-third the size of the page.

So even if your slides had legible text when viewed in PowerPoint, those same slides might not be readable as part of a LinkedIn video. And if your speakers showed up on the top right of a Zoom recording, they are going to shrink to a teeny-tiny pixel.

This is the reason that simply taking a clip from a recording and posting it on social media like LinkedIn does not drive views and engagement. It's video but it's neither readable, nor watchable. 

But there's a simple fix.

Record in Zoom with the right settings that make your speaker and screen recordings available as separate files. Then use a tool like Parmonic to create social media content with these better files.

Step 1 - Enable 'Record active speaker, gallery view and shared screen separately'

This setting is in Account Management -> Account Settings -> Recording & Transcript. This option is only available with Cloud recording.

https://zoom.us/account/setting 

Now, when you record with Zoom, it will save different streams from your webinar/meeting.

Step 2 - After your event, download the appropriate file. E.g. you can download the Speaker view file, which shows only the speakers and not slides/screenshare. 

You can branding elements, subtitles, and call-to-action to this using Parmonic and share scroll-stopping content that earns you the mindshare that your content deserves.