--- title: Parmonic Video Marketing Blog | Admin description: Resources and inspiration to get bigger returns on your videos and webinars from Parmonic, B2B marketing experts. image: https://info.parmonic.com/hubfs/Canva%20images/2022%20Video%20Marketing%20Blog%20Header.jpg --- [![Parmonic_Logotype B](https://info.parmonic.com/hubfs/Parmonic_Logotype%20B.svg "Parmonic_Logotype B")](https://www.parmonic.com/) - [How It Works](https://www.parmonic.com/how-it-works) - Solutions - [Marketing](https://www.parmonic.com/solutions/marketing) - [Learning & Training](https://www.parmonic.com/solutions/parmonic-for-employees-learning) - [Pricing](https://www.parmonic.com/pricing) - [Why Us](https://www.parmonic.com/why-parmonic) - Resources - [Blog](https://info.parmonic.com/blog) - [Case Studies](https://info.parmonic.com/case-studies) - [About](https://www.parmonic.com/about) - [Login](https://go.parmonic.com/) [![Book Demo](https://no-cache.hubspot.com/cta/default/8111873/393003a8-9a67-40b1-8e8a-efa6f7292308.png)](https://cta-redirect.hubspot.com/cta/redirect/8111873/393003a8-9a67-40b1-8e8a-efa6f7292308) - [How It Works](https://www.parmonic.com/how-it-works) - Solutions - [Marketing](https://www.parmonic.com/solutions/marketing) - [Learning & Training](https://www.parmonic.com/solutions/parmonic-for-employees-learning) - [Pricing](https://www.parmonic.com/pricing) - [Why Us](https://www.parmonic.com/why-parmonic) - Resources - [Blog](https://info.parmonic.com/blog) - [Case Studies](https://info.parmonic.com/case-studies) - [About](https://www.parmonic.com/about) - [Login](https://go.parmonic.com/) [![Book Demo](https://no-cache.hubspot.com/cta/default/8111873/393003a8-9a67-40b1-8e8a-efa6f7292308.png)](https://cta-redirect.hubspot.com/cta/redirect/8111873/393003a8-9a67-40b1-8e8a-efa6f7292308) [![The Role of B-Roll in High-Performing B2B Video Content](https://info.parmonic.com/hubfs/The%20Role%20of%20B-Roll%20in%20High-Performing%20B2B%20Video%20Content.svg)](https://info.parmonic.com/blog/the-role-of-b-roll-in-high-performing-b2b-video-content) Resources ## The Role of B-Roll in High-Performing B2B Video Content Parmonic Let's Demystify the “B-Word” B-roll is supplemental footage that visually supports the main speaker and makes complex ideas easier to understand. [Read Now](https://info.parmonic.com/blog/the-role-of-b-roll-in-high-performing-b2b-video-content) # Insights & Resources [View all](https://info.parmonic.com/blog/tag/resources) #### [LinkedIn Video Formats in 2026: What Works Best for B2B Marketing April 20, 2026 ![arrow](https://info.parmonic.com/hs-fs/hubfs/Parmonic_June2022/images/images/down-arrow-image.png?width=24&name=down-arrow-image.png)](https://info.parmonic.com/blog/linkedin-video-formats-in-2026-what-works-best-for-b2b-marketing) #### [Top Webinar Platforms for Marketing in 2026 (11 Compared) April 15, 2026 ![arrow](https://info.parmonic.com/hs-fs/hubfs/Parmonic_June2022/images/images/down-arrow-image.png?width=24&name=down-arrow-image.png)](https://info.parmonic.com/blog/top-webinar-platforms-for-marketing-in-2026-11-compared) #### [Livestorm vs Zoom: Which Webinar Platform Is Better in 2026? April 7, 2026 ![arrow](https://info.parmonic.com/hs-fs/hubfs/Parmonic_June2022/images/images/down-arrow-image.png?width=24&name=down-arrow-image.png)](https://info.parmonic.com/blog/livestorm-vs-zoom-which-webinar-platform-is-better-for-b2b-marketing-in-2026) #### [Zoom vs Microsoft Teams: Which Is Better for Webinars? March 31, 2026 ![arrow](https://info.parmonic.com/hs-fs/hubfs/Parmonic_June2022/images/images/down-arrow-image.png?width=24&name=down-arrow-image.png)](https://info.parmonic.com/blog/zoom-vs-microsoft-teams-which-is-better-for-webinars) #### [![Webinar Repurposing for Enterprise B2B: Turn Events into Pipeline](https://info.parmonic.com/hubfs/Copy%20of%20LinkedIn%20Carousel%20Post%20Template%20%28Image%20Based%29%201350%20x%201500%20%28Blog%20Banner%29%20%285%29.png) Parmonic | April 23, 2026 | Resources Webinar Repurposing for Enterprise B2B: Turn Events into Pipeline Webinars have become one of the most widely used channels in enterprise B2B marketing. They bring...](https://info.parmonic.com/blog/webinar-repurposing-for-enterprise-b2b-turn-events-into-pipeline) # Inspirational Talks [View all](https://info.parmonic.com/blog/tag/inspiration) #### [Transforming Video Content into Engaging Narratives - Featuring Shan Sharma of Ivalua January 22, 2025 ![arrow](https://info.parmonic.com/hs-fs/hubfs/Parmonic_June2022/images/images/down-arrow-image.png?width=24&name=down-arrow-image.png)](https://info.parmonic.com/blog/transforming-video-content-into-engaging-narratives-featuring-shan-sharma-of-ivalua) #### [Transforming Healthcare Communication with AI - Featuring Taraneh Fultz and Piyush Saggi December 17, 2024 ![arrow](https://info.parmonic.com/hs-fs/hubfs/Parmonic_June2022/images/images/down-arrow-image.png?width=24&name=down-arrow-image.png)](https://info.parmonic.com/blog/transforming-healthcare-communication-with-ai-featuring-taraneh-fultz-and-piyush-saggi) #### [Driving Demand Gen with Snackable Content - Featuring Scott Strickler of ISG Technology July 24, 2024 ![arrow](https://info.parmonic.com/hs-fs/hubfs/Parmonic_June2022/images/images/down-arrow-image.png?width=24&name=down-arrow-image.png)](https://info.parmonic.com/blog/driving-demand-gen-with-snackable-content-featuring-scott-strickler-of-isg-technology) #### [How To Fuel A Content Flywheel From Your In-Person And Virtual B2B Events March 7, 2024 ![arrow](https://info.parmonic.com/hs-fs/hubfs/Parmonic_June2022/images/images/down-arrow-image.png?width=24&name=down-arrow-image.png)](https://info.parmonic.com/blog/how-to-fuel-a-content-flywheel-from-your-in-person-and-virtual-b2b-events) #### [![AI & The Future of Storytelling with Piyush Saggi and Aby Varma](https://info.parmonic.com/hubfs/Aby%20Varma.svg) Parmonic | March 12, 2025 | Inspiration AI & The Future of Storytelling with Piyush Saggi and Aby Varma AI isn’t just changing video creation - it’s redefining how brands tell stories and connect with...](https://info.parmonic.com/blog/ai-the-future-of-storytelling-with-piyush-saggi-and-aby-varma) # Product Updates [View all](https://info.parmonic.com/blog/tag/product-updates) #### [\[Quick Bytes\] Use Rewrite to make it Right August 22, 2024 ![arrow](https://info.parmonic.com/hs-fs/hubfs/Parmonic_June2022/images/images/down-arrow-image.png?width=24&name=down-arrow-image.png)](https://info.parmonic.com/blog/quick-bytes-use-rewrite-to-make-it-right) #### [Cut the Fluff: Instantly Remove Filler Words from Your Videos July 3, 2024 ![arrow](https://info.parmonic.com/hs-fs/hubfs/Parmonic_June2022/images/images/down-arrow-image.png?width=24&name=down-arrow-image.png)](https://info.parmonic.com/blog/cut-the-fluff-instantly-remove-filler-words-from-your-videos) #### [Chapters: Your Visual Cues to Navigate Lengthy Video Transcripts June 19, 2024 ![arrow](https://info.parmonic.com/hs-fs/hubfs/Parmonic_June2022/images/images/down-arrow-image.png?width=24&name=down-arrow-image.png)](https://info.parmonic.com/blog/chapters-your-visual-cues-to-navigate-the-lengthy-transcript) #### [Localization: Expand Your Reach with Multi-language Video Moments May 8, 2024 ![arrow](https://info.parmonic.com/hs-fs/hubfs/Parmonic_June2022/images/images/down-arrow-image.png?width=24&name=down-arrow-image.png)](https://info.parmonic.com/blog/localization-expand-your-reach-with-multi-language-video-moments) #### [![Turn Instructional Videos into Help Docs That Reduce Support Tickets](https://info.parmonic.com/hubfs/Blog%20Banner%20%281%29.svg) Parmonic | December 10, 2025 | Product Updates Turn Instructional Videos into Help Docs That Reduce Support Tickets A solid knowledge base is one of the most underrated growth drivers in B2B.](https://info.parmonic.com/blog/turn-instructional-videos-into-help-docs-that-reduce-support-tickets) [![Engaging Homo distractus: Latest, original market research on what today’s distracted audiences prefer](https://info.parmonic.com/hubfs/Slide1.jpg)](https://info.parmonic.com/blog/engaging-homo-distractus-market-research) Resources ## Engaging Homo distractus: Latest, original market research on what today’s distracted audiences prefer Parmonic In this hyper-connected world, we're all on a mission to speed up our daily grind. [Read Now](https://info.parmonic.com/blog/engaging-homo-distractus-market-research) ### Get our research & insights in your inbox. ###### Once a month. Not salesy. Follow on LinkedIn to stay connected. [![linkedin_icon](https://info.parmonic.com/hubfs/download.png)](https://www.linkedin.com/company/parmonicai) © 2023 Parmonic 75 5th St NW Atlanta GA 30308 | [Privacy](https://info.parmonic.com/hubfs/Parmonic_June2022/pdf/Parmonic_Privacy_Statement.pdf) Born in Atlanta