Building Content for the New Reality of Distracted Attention: Adapting Your Long-Form Content Into Moment-Based Experiences

September 26, 2023

We live in an age where every audience member is unique and distracted. People consume content according to their preferences, habits, and situations. People are multi-tasking and busy. They are getting deluged with content.

As a marketer, how do you find gaps in your audience’s world that you can tap into? How can you engage people in the few moments that they are willing to spend? If attention is fractured, how can you create content to fit in those gaps?

In this expert panel, straight from the LMASW 2023 Conference, watch as two masterful marketers share their real-life experience of creating moment-sized content for distracted audiences.