Driving Demand Gen with Snackable Content - Featuring Scott Strickler of ISG Technology

Scott leads Demand Gen at ISG Technology, a leading provider of Managed IT services. It's a big and crowded market, and that makes it important to constantly innovate in order to stand out.

Learn about his professional journey (agency and marketing), and expert insights on -

• What kind of webinars work best for an IT audience?
• What made Scott consider the philosophy of making webinars snackable?
• To gate or not to gate.
• Using Hubspot + Parmonic to make an impact
• Working with and serving the sales team