--- title: Driving Demand Gen with Snackable Content - Featuring Scott Strickler of ISG Technology description: In this video, Piyush Saggi and Scott Strickler talk about the impact of video AI tools on marketing efficiency and their role in transforming lead generation and sales processes. image: https://info.parmonic.com/hubfs/Blog%20banner_Inspirational%20Talk_Scott_ISG_1920X1080.svg --- [![Parmonic_Logotype B](https://info.parmonic.com/hubfs/Parmonic_Logotype%20B.svg "Parmonic_Logotype B")](https://www.parmonic.com/) - [How It Works](https://www.parmonic.com/how-it-works) - Solutions - [Marketing](https://www.parmonic.com/solutions/marketing) - [Learning & Training](https://www.parmonic.com/solutions/parmonic-for-employees-learning) - [Pricing](https://www.parmonic.com/pricing) - [Why Us](https://www.parmonic.com/why-parmonic) - Resources - [Blog](https://info.parmonic.com/blog) - [Case Studies](https://info.parmonic.com/case-studies) - [About](https://www.parmonic.com/about) - [Login](https://go.parmonic.com/) [![Book Demo](https://no-cache.hubspot.com/cta/default/8111873/393003a8-9a67-40b1-8e8a-efa6f7292308.png)](https://cta-redirect.hubspot.com/cta/redirect/8111873/393003a8-9a67-40b1-8e8a-efa6f7292308) - [How It Works](https://www.parmonic.com/how-it-works) - Solutions - [Marketing](https://www.parmonic.com/solutions/marketing) - [Learning & Training](https://www.parmonic.com/solutions/parmonic-for-employees-learning) - [Pricing](https://www.parmonic.com/pricing) - [Why Us](https://www.parmonic.com/why-parmonic) - Resources - [Blog](https://info.parmonic.com/blog) - [Case Studies](https://info.parmonic.com/case-studies) - [About](https://www.parmonic.com/about) - [Login](https://go.parmonic.com/) [![Book Demo](https://no-cache.hubspot.com/cta/default/8111873/393003a8-9a67-40b1-8e8a-efa6f7292308.png)](https://cta-redirect.hubspot.com/cta/redirect/8111873/393003a8-9a67-40b1-8e8a-efa6f7292308) [mailto:?&subject=Driving%20Demand%20Gen%20with%20Snackable%20Content%20-%20Featuring%20Scott%20Strickler%20of%20ISG%20Technology&body=https://info.parmonic.com/blog/driving-demand-gen-with-snackable-content-featuring-scott-strickler-of-isg-technology](mailto:?&subject=Driving%20Demand%20Gen%20with%20Snackable%20Content%20-%20Featuring%20Scott%20Strickler%20of%20ISG%20Technology&body=https://info.parmonic.com/blog/driving-demand-gen-with-snackable-content-featuring-scott-strickler-of-isg-technology) ![](https://info.parmonic.com/hubfs/Blog%20banner_Inspirational%20Talk_Scott_ISG_1920X1080.svg) # Driving Demand Gen with Snackable Content - Featuring Scott Strickler of ISG Technology Parmonic | July 24, 2024 | Inspiration [mailto:?&subject=Driving%20Demand%20Gen%20with%20Snackable%20Content%20-%20Featuring%20Scott%20Strickler%20of%20ISG%20Technology&body=https://info.parmonic.com/blog/driving-demand-gen-with-snackable-content-featuring-scott-strickler-of-isg-technology](mailto:?&subject=Driving%20Demand%20Gen%20with%20Snackable%20Content%20-%20Featuring%20Scott%20Strickler%20of%20ISG%20Technology&body=https://info.parmonic.com/blog/driving-demand-gen-with-snackable-content-featuring-scott-strickler-of-isg-technology) Scott leads Demand Gen at ISG Technology, a leading provider of Managed IT services. It's a big and crowded market, and that makes it important to constantly innovate in order to stand out. Learn about his professional journey (agency and marketing), and expert insights on - - What kind of webinars work best for an IT audience? - What made Scott consider the philosophy of making webinars snackable? - To gate or not to gate. - Using Hubspot + Parmonic to make an impact - Working with and serving the sales team       [![Parmonic AI for video repurposing](https://info.parmonic.com/hs-fs/hubfs/cta-banner-parmonic.png?width=800&height=750&name=cta-banner-parmonic.png)](https://www.parmonic.com/free-trial) ### Related posts ### [AI & The Future of Storytelling with Piyush Saggi and Aby Varma](https://info.parmonic.com/blog/ai-the-future-of-storytelling-with-piyush-saggi-and-aby-varma) March 12, 2025 ### [Transforming Video Content into Engaging Narratives - Featuring Shan Sharma of Ivalua](https://info.parmonic.com/blog/transforming-video-content-into-engaging-narratives-featuring-shan-sharma-of-ivalua) January 22, 2025 ### [Transforming Healthcare Communication with AI - Featuring Taraneh Fultz and Piyush Saggi](https://info.parmonic.com/blog/transforming-healthcare-communication-with-ai-featuring-taraneh-fultz-and-piyush-saggi) December 17, 2024 ![](https://info.parmonic.com/hubfs/raw_assets/public/Parmonic_June2022/images/blog-bottom-pane-image.jpg) ### Get our research & insights in your inbox. ###### Once a month. 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