Expand Your Audience By Improving Audio Quality in Company Videos

Are your videos good enough to keep people watching until the end? It would be a shame to put so much time and effort into making a consumable video for your business, only to see the cruel statistics of people clicking away after just a few seconds.

Instead of getting a thumbs-down reaction from the masses, you want to give them a reason to stick around. Sound quality can make or break your presentation.

That’s why Hollywood gives a special Oscar to filmmakers who demonstrate outstanding sound design and editing.

When producing videos to promote your organization online, keep in mind the importance of maintaining excellent audio quality.

Your audience will be more tolerant of lower-resolution video than they will be willing to put up with poor audio quality. Crisp, clear audio helps you communicate your message effectively. It’s also crucial for setting the mood, such as what background music or sound effects you use.

But it’s safe to assume viewers will switch off your video if the soundtrack includes muffled voices, background hum and noise, or if the volume levels change randomly. Audio problems distract viewers.

With that in mind, here are some tips to help you improve audio quality in your company videos today.

Write a Script or Talking Points, and Rehearse

The key to making a consumable video is to respect your audience’s time. Instead of winging it and improvising, it’s best to have a plan and write a script so you can organize your video before starting to shoot any footage.

Rehearsal helps you practice speaking clearly, enunciating each word so viewers can make out what you’re saying. That’s the starting point for good audio quality.

If you don’t want to use a script, prepare some bullet points to speak about.

External Microphone

Don’t rely on the onboard microphone built into your camera, phone or laptop. These microphones are not designed to deliver professional audio quality. You need an external microphone that plugs into your video recording system.

Depending on your setup, it may be suitable to use a desktop microphone, such as if you are recording a podcast or webinar. Or, you may prefer to use lapel mics, also known as lavalier mics, which you can clip to neckties, collars or lapels.

An omnidirectional Lavalier mic records sound coming from all directions, which people sometimes use to record interviews.

If you are recording someone speaking at a podium or who is walking around outside, a unidirectional lapel mic will isolate your subject’s voice and eliminate background noise.

During windy conditions, remember to slide the foam windscreen over the microphone to avoid recording noise.

An external microphone is essential for boosting people’s engagement with your company’s videos.

Wear Headphones During Editing

Use headphones instead of the computer’s built-in speakers or external speakers. It’ll be easier to focus on the project, tuning out external sounds.

You can also hear the balance of music, sound effects and dialog or narration better with headphones on.

Automatically Remove Boring Filler Words With Artificial Intelligence

If you’re looking for ways to make consumable videos more effectively and efficiently, it makes sense to use artificial intelligence to speed up the process.

Now, you can automatically remove boring “filler” words with Parmonic’s AI-fueled platform for repurposing videos.

For example, companies upload a lengthy podcast to Parmonic, and the system will cut it into smaller segments suitable for viral social media moments. It does this work for you accurately and much more quickly than you could do by yourself manually.

Parmonic’s solution now removes filler words, such as “umms,” “ahhs,” and “you know” instantly. Using Parmonic will make your speakers sound much more professional, as they get to the point faster.

To learn more about producing a consumable video to promote your company, please check out the Parmonic demo today!