Real Results: How a Customer Creates Premium-Looking Videos Without a Film Crew

When you're working with government-funded institutions, time and budget aren't just tight - they’re unpredictable. That's exactly the world one of our customers' B2B team operates in.

So how do they consistently create polished, professional video content without a full-blown film crew?

They use Parmonic.

The Problem: Tight Budgets, High Expectations

Federal funding freezes meant the marketing team needed to keep showing up with relevant, engaging material without scaling back on content.

They were sitting on tons of recorded webinars, but manually editing them in Adobe Premiere was too time-consuming, too expensive, and not scalable.

The Solution: Parmonic’s AI-Powered Platform

With Parmonic, our customers flipped the script. Instead of spending days on editing software, they now:

• Upload a Zoom recording

• Apply a custom AI template (built around their framework)

• Get ready-to-publish clips, summaries, and social content, all in minutes

“This could’ve taken all month in Adobe Premiere… Parmonic made it way easier.”
— Program Manager

Results That Speak for Themselves

1. AI Moments That Save Hours: Instead of manually finding highlight clips, Parmonic does it for them. The AI tags the most important moments, saving the team hours of work per video.
2. On-Brand Templates Built Around Their Framework: The team worked with Parmonic’s AI team to build a template that aligns with their signature teaching model. That means every video fits their brand and flows like a professionally produced lesson.
3. Vertical & Square Videos for Social: With Parmonic’s flexible layouts, they created thumb-stopping content in the formats that matter - vertical, square, and landscape. Perfect for Instagram, LinkedIn, or wherever their audience is watching.
4. Content That Adapts to Budget Cuts: When marketing dollars are tight, every minute and every asset counts. Parmonic helped the marketing team create more with less, without sacrificing quality.

Bottom line?

Now our customers don’t just make content. They make it count - fast, smart, and on-brand.