Parmonic Video Marketing Blog

Mastering AI for Marketers: A Deep Dive into LLMs and Their Impact

Written by Parmonic | Oct 15, 2024 3:17:15 PM

In a world where AI is everywhere, it's not enough to just use the technology - you’ve got to understand how it works.

In a recent conversation, Piyush Saggi, CEO & Cofounder of Parmonic, sat down with Dr. Thomas Ploetz, Parmonic's Chief AI Officer, to break down how LLMs really work - especially when it comes to generating content like blog posts. Dr. Ploetz explained the mechanics behind LLMs in an easy-to-understand manner. The discussion also covered the strengths and limitations of LLMs, the art of prompting them for better results, and the ethical considerations of using such technology. This insightful exchange not only clarifies how LLMs operate but also highlights their potential and boundaries when it comes to creating meaningful content with the help of human expertise.

Here are the highlights from the conversation 👇