Parmonic Video Marketing Blog

Sales Videos That Sell: Automate, Personalize, and Convert with Parmonic & Salesloft

Written by Parmonic | Feb 11, 2025 5:08:52 PM

Why Video Matters in Sales Outreach

Buyers today have limited time and patience. They’re not sitting through a 60-minute webinar or a lengthy product demo. But a short, personalized video clip? That’s a different story. Sales is about connections - and video is one of the best ways to build them. Video stands out in inboxes, captures attention instantly, and drives higher engagement.

Parmonic takes your existing marketing videos - demos, webinars, customer interviews - and transforms them into key moments that can be embedded in Salesloft sequences and one-on-one emails. The result? More relevant, digestible content for your prospects and customers.

How Sales Teams Use Parmonic Inside Salesloft

1. To access marketing-approved video clips

Within Salesloft, reps can easily insert Parmonic-generated video clips into email templates, snippets, and direct messages. No more hunting for the right content - it’s all prepped and ready.

2. To personalize at scale

Sales teams can select the most relevant video moments for each prospect, whether it’s a quick feature highlight, a customer testimonial, or a product walkthrough. The ability to tailor content makes outreach more engaging without extra work or resources.

3. To improve engagement with subtitles & multi-language support

Parmonic automatically adds subtitles in multiple languages, making videos accessible to a wider audience. This is especially powerful for global sales teams looking to connect with diverse prospects.

4. To keep prospects in the email

Instead of sending prospects off to YouTube, Parmonic lets reps embed videos directly into Salesloft emails, increasing engagement and conversions.

 

Why This Matters for Sales Teams?

By leveraging Parmonic inside Salesloft, sales teams can:

Make outreach more engaging with short, personalized video moments
Stand out in crowded inboxes by using video instead of text-heavy emails
Increase response rates by giving prospects the exact content they need
Work seamlessly with marketing to access on-brand, ready-to-use video assets

If your team is using Salesloft, it’s time to tap into the power of Parmonic and make your outreach more effective than ever.

Want to see it in action? Let’s talk - https://www.parmonic.com/book-demo