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Medical Engagement Platform Increases Brand Awareness Among Patients
BACKGROUND
Client is one of the world's leading medication engagement platforms and mobile apps that empowers patients to seamlessly manage their treatment. They teamed up with Parmonic, a Video AI platform as part of their key video marketing strategy to support larger digital initiatives and drive brand awareness.
THE CHALLENGE
The client was trying to increase brand awareness by creating videos, but they were facing a lot of challenges. Editing videos took a lot of time and was difficult to do with traditional video editing tools.
THE SOLUTION
Parmonic provided an effective solution for the client by enabling them to easily break up their webinar videos into key moments and share them on various social media platforms. Additionally, Parmonic enabled them to team to upload and edit other content formats such as podcasts, create gifs, and publish landing pages with a click.
Parmonic's dedicated account managers actively shared latest product updates with the client to encourage innovation and the support team ensured that all problems were resolved quickly, efficiently, and professionally.
THE RESULTS
| The client was able to create a deeper connection with their consumers by increasing the engagement rate and response rate on social media platforms like LinkedIn. They were also able to create and share easily digestible key moments from long video content for their audience. |
The client found Parmonic’s short and crisp videos to be a useful and effective tool for their marketing needs so much that they are planning to create and record more webinars in the future.
CONCLUSION
In conclusion, partnering with Parmonic not only provided client with a much-needed solution to their video marketing challenges but also proved to be an effective tool in improving their brand awareness on social media platforms. Parmonic's commitment to innovation and excellent customer support ensured that the client's experience was seamless and efficient.
This case study serves as a testament to the significance of leveraging video AI to improve digital initiatives, drive brand awareness, and social engagement. By embracing the right tools, businesses can create more compelling content that resonates with their audiences, ultimately leading to better results and increased success.