Case Study

Munchables: Drive Demand with Content Repurposed from Your Webinars

Buyers are distracted and short on time. Their calendars are full! As a demand gen marketer, you need to adapt to this reality and offer attractive, bite-sized content that can fit in with your buyers’ busy schedules.

Creating such content is frustrating, expensive, and time-consuming. But with webinar production at an all-time high marketers have an opportunity to piggyback on webinar programs and recordings to deliver "munchable" content for audiences to snack on.

In this discussion, originally presented at CMI's Demand Generation Summit 2022, Parmonic CEO & cofounder Piyush Saggi talks about reimagining webinar touchpoints & content marketing with “munchable” content derived from webinars.

Key takeaways include:  

• How to quickly uplevel pre-webinar promotions to attract more audience
• How to drastically increase post-webinar engagement & consumption 
• How to boost your social media presence with munchable videos

Read the transcript.

Full Transcript

This transcript was automatically generated by Parmonic and has been lightly edited for grammar and clarity.

Piyush Saggi

Folks, thank you for making the time joining us here. I know your time is important and I'm delighted to share some new perspectives with you today that I hope will allow you to move forward in whatever you are seeking to do in the world of content marketing and webinars.

Here's our agenda for today, but let's start this call with some promises we can make to each other. I'm going to make this promise here. I want to take you on a journey.

We'll spend about 30 minutes together. I'll start with some things that I think you already know quite well. I'll open your minds up to a few things that intuitively you may know, but maybe those things might be a little dusted and then I'll share a couple of fresh perspectives with you.

And then I'll call upon our very special guest today, Alaine, from PTC, she's a practitioner. She's put a lot of the ideas that I'm going to be talking about into practice.

And by the end of this journey, you be the judge and tell us if it was a good ride or not, by either asking a question or sharing a comment in the Q& A section.

So without further ado, let's go ahead and get started. The first fundamental thing that as well as I do is people are busy, attention is scarce.

Nobody on this planet has time anymore. The second fundamental is that webinars are an excellent content creation format.

It is much easier to do a webinar than to get a 20 page PDF document created. It is much faster to do a one hour webinar than getting a one minute scripted, professionally done video created.

That's why we are here. We are doing a webinar ourselves. Now, where I want to call your attention to, where I want to take you today is the fact that webinars are much, much bigger, much more expansive.

They have an impact way beyond just the live event. So the two things I want to draw your attention towards is that every single webinar touchpoint can be made better.

And there's a lot that happens before the webinar. There's a lot that happens after the webinar. That's what I want to open your eyes to today. The second thing where we want to go together is as marketers, every single interaction matters.

We have to make every interaction count, not just that live event, where we have some percentage of our audience attending in real time.

Before the event, before a typical webinar, there are multiple touchpoints. At the very least there's seven plus touchpoints that are happening.

All those promotional emails that marketers send out, those organic posts on social media, paid ads on social media, the registration page, that many of you probably create.

All those internal announcements and prodding to the sales team that, hey folks, we're investing in this great event. Please promote it to everybody who's in the pipeline and the funnel.

So there's a lot that happens before an event. That's the first pillar here that I want to call your attention to. One way to capture all of that is that every single interaction you're having before an event is also an opportunity to move people forward in the funnel, in the pipeline.

How do we do that? Our perspective, the Parmonic perspective on that is, convert your pre- event knowledge, that abstract that you have, the description that you have of an event, into a video ad, a video advertisement, 20 seconds, 15 seconds.

And then feed that into every single touchpoint, every single channel that you are using to promote a webinar before it has taken place.

Here are some places where you can use the video ad very, very effectively. Email is an excellent channel. It remains one of the most powerful channels in the world of B2B marketing.

As you might know, you cannot really put videos inside of email, but you can put the next best thing possible, which is a GIF. The 22nd pre- webinar video ad, you can convert that into a GIF, put it inside of an email to promote and announce, and even create a splash.

Get people's attention in this very, very crowded world that we live in. The next thing you can do is that registration page. We've all been using registration pages for ages now.

Typically, it has lots and lots of text, and then perhaps a form. For B2B marketers, capturing the information of who our viewer is, what's their name, what's their email address, it's paramount because that's how we get measured about our impact on the pipeline.

So if you are gating your webinars, if you are asking people to register for upcoming events, on that registration page, create a splash with that same pre- webinar video ad.

Organic social, never let that opportunity go waste. Social media is built for video content and paid social is another great avenue utilizing video assets to promote upcoming webinars.

Let me show you an example here. As you can see, this is the page. Some of you might have registered on for today's event. There's the pre- webinar ad right there in practice.

In fact, we used the same ad on our page social campaign to drive more attendance to this webinar as well. That's what we see a lot of our customers do.

There's so much happening before the event that every single touchpoint you should consider capitalizing beyond just, hey, register for an upcoming event in 40 days.

There's so much more that can be accomplished there. Let's switch gears now. Let's imagine the webinar's taken place. The live event went great.

You used an excellent technology and everything went well. What happens after that? I think our real live webinar is really just the tip of the iceberg.

Most of the action is happening afterwards. The long tail, as economics typically call it. Let's now dig deeper into what does the long tail of post event engagement look like.

From a registration page perspective, again, for most B2B marketers, it is super important to capture information about who is viewing the content.

Amp up your registration pages with a trailer of the actual recording, because you've already hosted the webinar. You have that recording. You can convert that into a one minute trailer.

Hollywood has been doing this for 65, 70 years already. It's about time we in the B2B world learned this trick from Hollywood and applied it to our craft as well.

One of the research studies that, one of the biggest webinar companies, ON24, they themselves indicated that posting a video next to the form on the registration page increases registrations by almost 16 to 18%.

So there's several people, several companies who've done research on this and proven that sharing video content actually drives the number of registrations up. Because you're giving people a sneak peek at the great content that you've created for them.

You are earning the opportunity to get their email address to serve them more content. So that's the first pillar in the post event strategy.

The second pillar in the long tail is the actual on- demand experience. Now, traditionally, what marketers have been doing is, once you have a recording, you offer that recording.

And if it's 45 minutes or 55 minutes, that's what you've been able to offer to your audience. But remember that first fundamental that hopefully you and I agreed on, people don't have time.

When they get to that on- demand recording and see the 55 minute timer, they think about, well, let's hit snooze. I will come back to this. This really looks good.

I will come back to it. And then they don't come back to it. That's the problem we want to solve. So what I'm suggesting to you here is, think about your own self, your own schedule, because your buyers are very much like you.

People's day is packed, but there are gaps. There are gaps in people's schedule and there are gaps in people's attentions spans. And that's what we can capitalize on.

The on- demand page experience, you can transform that. And Alaine's going to show you a great example of this. You can transform that experience into a collection of bite size videos coming from the webinar that your audience can now fit into the time and attention gaps that they have in the middle of their very, very busy day.

No more hitting the snooze button, give them an opportunity to engage for even two minutes. Two minutes is better than zero minutes.

The last pillar or the next pillar here from a long tail perspective is email. A lot of people believe email is saturated.

Our data, our analysis indicates, for B2B marketers, email remains the number one channel to drive people towards actions.

Typical emails that go after a webinar, go something around, sorry we missed you. Here's a link to our very long recording. And that's what we've been able to do in the past, because that's all we had access to.

But now what you can do, the idea I want to plant in your minds here, the best practice I want to share with you is, give people instant gratification right when they were reading that email from you.

Give them those bite size clips, bite size snippets, munchables, as we call them, inside of an email, just a couple of them. And allow people to pay attention to one of them and consume one of them, even for two minutes, three minutes of time.

And you can, by the way, for all the email marketers out there who coined this up into your existing marketing automation system so you can get really, really granular data on what's going on, what is a user, a viewer doing, what's the buyers journey looking like based on their consumption of each of these bite size pieces.

The next thing I want to talk about is social media. This is the channel that was almost made in the heavens for video content.

There's two things we need to do here. One is we have to learn from the success of TikTok. In our personal lives, many people have been using TikTok more than they should be using, but it's an excellent format.

The learning there from a B2B perspective is, TikTok started as a 15 second channel. But over the last couple years and months, they've expanded to allow people to share slightly longer.

First three minutes and now it's a little more than three minutes of content that you can actually share. There are other brands on the consumer side and the media world that we can learn from like Bloomberg.

They do this thing called QuickTakes, Bloomberg Quicktakes. And these are short form videos that compel people to engage in the little amount of time that they have, if they don't have time to watch 45 minute long documentaries.

So lots of things we can learn and apply towards the world of B2B marketing. Again, think of your webinar as a documentary. Take some clips out of those and offer them on social media.

Offer the trailer on social media, offer those bite size episodes coming from that original 55 minute long recording. The big thing to emphasize here is we have to engage in the moment.

When you have somebody's attention on social media, that is the time to convert them, move them forward. It is not the time to ask them to click on a call to action and come watch something in 40 days.

You have their attention right there and there. The right time to engage is right now. Give people something, and then you can earn their trust and invite them to come learn more or watch more on your website or wherever else you want to drive them to.

The next topic I want to cover today is about personalization. Personalization is extremely hard. First of all, we should acknowledge that. And the reason why it's hard is that, in order to do personalization well, we need a lot of data.

You need a lot of data to do this right. And it's very difficult to get enough data about every single person in your ideal customer profile.

People don't share too much data about themselves. People are not willing to share too much data. There's all these data privacy laws and regulations that are coming in the way. Makes personalization extremely hard.

So here's the magic trick. Here's the suggestion I have for you. Instead of being stuck on getting more data in order to better personalize, a different and easier, and more practical approach is the cupcake platter approach.

Grab tiny, interesting, bite size pieces from a long form webinar recording or a virtual event recording, make these recordings munchable, serve it on a platter and let your audience choose their own personalization journey.

We cannot as B2B marketers effectively personalized without having enough data, but we can offer our audience the ability to choose what matters to them much more easily.

And these are some of the things that, as I call upon my guest Alaine here, she'll be able to show you some real examples of how you can accomplish some of this, how you can put some of this in practice.

So without further ado, I want to call upon Alaine Portnoy, an inspirational marketer, I've had the privilege of working with over the past couple of years.

Alaine, welcome to this webinar.

Alaine Portnoy

Thank you Piyush. I'm excited to be here. I've learned some good tips, even just watching this presentation.

Piyush Saggi

Great. I want to start Alaine. First of all, I want to learn little about you and give our audience the opportunity to learn about you as well. Please share with us, where do you live? Let's start with that, and then tell us a bit about your personal journey.

Alaine Portnoy

Okay. I am located in North Andover, Massachusetts, about 30 minutes north of Boston. And we're finally getting some summer like weather here, which is a nice treat for us. It's been a long journey.

But I am currently the senior manager of content marketing at Arena, a PTC business. I have about or close to 20 years of experience in the B2B software marketing space.

Primarily focusing on product lifecycle management and quality management system software. I also have a little bit of experience working on more of the manufacturing side of B2B marketing.

So I have worked from smaller companies, which I was a team of one, which I'm sure a lot of folks have experience with. And then I'm also working with larger companies today, with a larger marketing team at the multidisciplinary team where everyone has roles.

But at the end of the day, whether you're a team of one or a team of 20 or plus, we all wear a lot of hats. And our goal is to really find tools like Parmonic that help make our lives easier and help us meet our marketing goals.

Piyush Saggi

Thank you Alaine. It's such an honor to have you here. Tell us a bit more about your role here at Arena, PTC, from a content marketing perspective and where webinars fit into your larger world of content marketing.

Alaine Portnoy

Okay. Yeah, sure, sure. So I manage all of the corporate marketing content and that includes managing the content team, the writing team, as well as generating content myself.

And what that consists of is, we're generating long form content, short form content. So that would be our blogs and our eBooks, white papers, smaller videos and social media content.

Anything that is going to be generating any type of content, that's what I manage. Also customer stories, that's more the longer form and then getting into webinars is obviously playing a role in that as well.

So we cover a wide variety of content and we want to make sure that that is educational, it's informative, but it's also efficient.

So what we want to do is make sure that we are delivering content in all those varieties, but like you said, no one has time.

We're all lacking for time, including myself. So when I'm going to digest a piece of content, I want something quick, something that I can grab easily. And then I will make that decision if I want to be able to go back and digest more or ask more information.

So with that, webinars, we've definitely made more of a focus on webinars as part of our content program.

We're using them kind of as a wrap up for our campaigns. We have very focused campaigns that we're targeting this year. So they may be on industry specific campaign or a specific pain point that our audience is realizing.

And so we're taking campaigns and we're delivering a series of content throughout that campaign, a combination of both long form and short form. And that webinar is kind of the summary of it all, and we're taking all this great information and we're sharing it with the audience in the webinar format.

And we'll partner with third parties, we'll bring in expert panels, which usually consists of our customers, to share their experience. And then the webinar is live.

And then we want to get more life out of that by taking it and taking those webinars and making them munchable, which I'm going to show you.

And being able to pull key pieces to be able to share and just really extend the life of our webinar. Because they are great, they're a great source of information sharing, but like you said Piyush, you don't want to just have that live webinar and then it ends.

Because there is time and resources that you have to invest to get these successful. It's not a quick process, especially if you have multiple speakers coming in. So to get that and really extend the life and being able to push it out across all sorts of channels and amplify your message, and get those tidbits of information, that has been really helpful for us.

Piyush Saggi

That's great. Thank you for sharing that. Alaine, I know you have this beautiful story about something you recently did with one of your webinars and information week, it was a big event for you all.

So if you wouldn't mind, please share your screen. Maybe talk to us, walk our audience through today about what that program looked like.

Alaine Portnoy

Sure. I have the screen with the event on it in our blog and I'm hoping it'll show properly. So I don't have soup to nuts every aspect of the event. But we did host our recent webinar where we worked with IndustryWeek Magazine.

They were the third party host, and they ran the webinar. And I'm going to share my screen right now and hopefully this shows up. Sharing now.

So we had the live event, we got the recording and it's still live on the industry website. But we took it and we uploaded it to Parmonic, went through Parmonic, created our moments.

And then it gets posted to our website on an individual page. We do have a webinar's landing page on our website. So every webinar is listed with a link to these munchable type of broken out webinars.

So you'll see it came down. And what I do is I break out the key pieces of each portion of the webinar. And you can have text under here that explains it.

You can have a little bit of text, a lot of text. And then what we try to do is really kind of pull out the key points that we think the audience is going to want to really hone in on.

Maybe it's focusing on the challenges or tips, or advice that the speakers gave. And then even the Q& A, sometimes there's some Q& A portions that you try to pull out and really catch the attention.

We do try to keep these clips three minutes maxed and then under, because you don't want them to make them too long. You still want to make them short enough that people will want to digest them.

And then they have the option of course, to always watch the full video at the bottom of the screen. We use Parmonic's translation services. It's just a check of a button. There's multiple languages you can choose from.

We are expanding internationally. And we are focusing primarily right now on German speaking. So there's close captioning here and you can switch it for translation, which has been a nice, for us timely been added feature.

So what we did is after this was created, we started to put the full transcript, which is available with your Parmonic product.

When you upload it, you can opt to get a transcript. We take this transcript, we have it copy edited, and then we place it here. And what this does is it gives an opportunity for people to read it and see the full transcript if they choose.

But it also helps on the SEO side with our search engine optimization. It's kind of twofold benefit there. And what we also did is we took the transcript to make life a little bit easier in creating a blog that summarized the event and took some of the key questions and answers from the panelists and placed them into a blog.

I created a trailer of the webinar and then I placed it within the blog. So we had this blog post after the event. Here's a summary, here's the trailer, kind of the key, pulling out key points that each speaker spoke to.

And then there's also a couple of links sprinkled in the blog to that actual landing page again. And then to take it a step further, which I don't have that screen up, we also took that trailer, created an organic social post out of it to get more people to land back on this page and view the webinar.

That sums up that program there. So I will stop sharing now.

Piyush Saggi

That's great. Thank you for sharing that. I think as a practitioner, you've put so many of these ideas into action, you've activated that webinar recording, done all these additional things, created additional avatars, if you will, out of that one single recording to really increase your impact on your company, your audience, your buyers.

So thank you for sharing that.

Alaine Portnoy

You're welcome.

Piyush Saggi

So I think with that, we're here towards the end of our journey. I'm very, very grateful for Alaine to be here. She and I are going to hang around and now it's time to keep your end of the promise viewers.

So now you need to either ask us questions or just share some comments around, how was the ride today for you?

Stephanie Stahl

All right. Thank you all, both. That was fantastic. So many great tips, loved your examples Alaine. That was really great.

Alaine Portnoy

Thank you.

Stephanie Stahl

I was conversing with someone on Twitter DM while you were showing that. And, a really great question came up. When you reuse the content in other ways on your blog or however else you're going to be reusing it.

Do you have to get special permissions from the speakers to use it outside of the webinar or is that just understood?

Alaine Portnoy

It's kind of understood, if they're participating in this public event that we do say it's probably going to be used across different channels for marketing. And so it's kind of understood. Yeah.

Stephanie Stahl

Yeah..

Alaine Portnoy

But if you choose, you can get more formal and get a consent form signed or something like that.

Stephanie Stahl

Fabulous. Okay. Lots of nice comments coming in about how informative this was. Thank you Tom for sharing that with the speakers. Let's see. Nisha has a question here for you Alaine.

How did these changes impact metrics? Can you share engagement metrics and time spent?

Alaine Portnoy

Sure. I don't have hard metrics to share with you in front of me, but I can tell you that year over year, we've seen an increase on our webinar pages, the landing pages, an increase in page views.

Time on page has definitely increased a lot. And then also our bounce rate has decreased.

Stephanie Stahl

Great. Piyush, do you see similar results with other clients in terms of metrics?

Piyush Saggi

Yeah, very much so. So the aggregate. We look at, Alaine comes from the Arena, PTC perspective. Thank you for sharing that Alaine. We come from kind of an aggregate perspective where a lot of our customer's data is aggregated inside.

We've seen somewhere around a five to seven X increase in engagement. And so, now, engagement, it's a complex mathematical function.

It's about people's time spent on a landing page. Did they watch the trailer? How many moments did they watch? So there's some math and wall there, but the overall results have been stellar for most of our customers.

And it's very intuitive. That's the other thing. That's where I would urge our audience. It's not about Parmonic, actually. If you want to do some of this yourself, please do it yourself.

It's really more about meeting the audience where they are. People are just so busy. My seven year old is busy, forget about our buyers.

Stephanie Stahl

That's so true. That is so true. So this is a good question too. What kinds of webinars lend themselves to this approach that you all have showed today?

Is it better for a slideshow based webinar, I guess with audio, or when you have people on camera, like we're doing today? Any thoughts on that?

Alaine Portnoy

Do you want me to jump in?

Piyush Saggi

Please Alaine.

Alaine Portnoy

Okay, sure. I've actually used it on both. When we first, I would say a couple years ago, we weren't doing on screen as much, we were all camera shy.

So we did a lot of those slide based presentations and webinars, but now we've evolved a bit more. And with using the video and discussions, it actually works great for both.

It makes the slide deck presentations a little bit more interesting because you're breaking it out. And it also keeps the life in the live webinar with the videos, because you have those snippets, and like in the social post, the people are still talking within that feed, in the post and the feed.

You don't hear the audio, but you can see that they're having a conversation. So it kind of animates that and keeps it going.

Piyush Saggi

Yeah. And I might add to that, that this is a unique thing to B2B marketing slideshow based content delivery. In the consumer world, we see very little of this. And so on the B2B side, because the content we are delivering is typically a little more complex, the concepts are a little heavier.

And so visual aids are excellent. They allow us to convey the message a lot easier. They allow the audience to grasp the message a lot easier.

And so a blend of slides with camera has become the most popular format. But at the same time we are seeing B2B marketers still use slides shows in certain cases, only have people on camera.

In some cases, panel discussions have become a new way of doing webinars or customer interviews for that matter has become a new way of doing webinar. No slides, just a 30, 40 minute conversation with the customer.

So there's three different avenues there. Slides only, camera only, or blend the two together.

Stephanie Stahl

That's great. Great. Great choices. Ashley has a question here, since we're talking about how busy your seven year old is and the rest of us too. So she's saying like, when you're strapped for resources and people, and time, and everything else, what would you say should be the best thing to do after the webinar?

So post event. So she's saying in essence, if you can't do it all, all of the great ideas you're sharing, what's the one thing you would recommend she and her team try to do?

Piyush Saggi

Alaine, let's hear from you first please.

Alaine Portnoy

Sure. So if you didn't have time to do all the different material that I shared, definitely at least get it to the point where you can create those munchable, those moments, those munchable moments.

Because once that's set, everything else is easy and efficient. That's actually a topic or an item I wanted to cover and I didn't cover earlier was that, Parmonic makes it easier for you to be able to do stuff like this.

It's a time saver for you. You can turn things around quickly. There's no need to go and wait for a team to edit a video or anything like that. It's super, it's upload.

It gets processed. And then you can go in and click those moments or they even get actually generated and then you can determine which moments you want to keep or omit. So I think getting that piece of information in place is really key.

And then it's a matter of quickly pulling what you want to share out. It's not a big time sync.

Piyush Saggi

Yeah. That's a great perspective. I'll add to that, that the best starting point after the webinar, especially if you are subscribing to this approach of making things munchable and consumable is your landing page.

Email and social media are really advertising channels at the end of the day. The goal of email, the goal of social media, is to bring people to your website, to your landing page and then engage them more and move them forward in the funnel.

So if you can do nothing else, update the landing page with multiple content and a lot of the other things will then fall into place by themselves.

In fact, once you do that, here's a little secret, once you do that, some of your other colleagues who are spending more energy on social or on email, or other campaigns, even they will have an asset, a place, to send their call to actions to.

So that's something that I highly recommend considering.

Stephanie Stahl

Fabulous. Let's see. I've got another question here from Twitter for you Alaine. The example that you gave, the IndustryWeek webinar that you gave, how long was that webinar?

And do you have an opinion on whether this kind of post event follow up, does it matter if it's 30 minutes, 60 minutes? Is there any kind of best practice in there?

Alaine Portnoy

So this event was 40 minutes total, including Q& A. The best practices are changing. I'm always leaning towards shorter, maybe 30 minutes max for a webinar.

It is tough when you have a panel discussion like we had, because there was so much content. So I guess it's kind of a fine line between what is being presented, how it's being presented and then you make the decision from there.

But yeah, I see the window just like our snackable information, our size bits of information, we're creating this because people don't have time.

It's same for the webinars, I think. Though days of hour plus long ones are less, depending on the content that's being delivered.

Piyush Saggi

Yeah. And I'll add to that, that hosting a webinar as a methodology to get experts together, package and convey information, a webinar is still the best way to do that.

Imagine this session we are doing here. How could Alaine and I have done this if we were doing only 30 second segments? It's impossible actually, but once we've done this 40 minute long recording, we can then go back and repurpose it, remarket it, do lots and lots of interesting things with it.

So for content creation, a long form recording is actually a very, very good, almost mandatory starting point.

Stephanie Stahl

Okay. Let's see. A question here about the platform too Piyush while you're talking. Do you have to modify or plan a webinar in such a way that it can easily be converted into these munchables or does the platform identify areas and make recommendations for the best places to split up the recording?

Piyush Saggi

Sure. That's a very common question we get asked actually. And before I answer, I'll quickly share my one perspective. I hope some of you will agree. It is very hard to change habits of people.

It is very hard to reprogram your presenters. This slide, this beautiful slide deck you all watched today, it only got completed this morning.

And that's all my fault by the way. And so it's really hard for B2B marketers to go to their CEO or go to their product experts and ask them to rewire themselves and start doing webinars in a new way.

It ain't going to happen. The best thing, the most practical thing you can do is let them do their thing and then use technology that can adapt to how people behave and extract the most meaningful items.

That's our perspective. That is the pragmatic path here. It is impossible to rewire people and ask them to completely change how they've done webinars for the last 20 years.

Stephanie Stahl

Absolutely. Erica makes a comment here about webinars being human versus making videos and rehearsing, and rerecording, and all of the things that sometimes go in until somebody feels like that one minute is perfect.

And webinars really are a great way to sort of bring out that connection with humans, which is why I like it. I like the video webinars better than slideshows with audio, for that very reason. We see each other, we learn about each other.

We see personalities, we get to see fun office decorations sometimes, sometimes kids and pets show up, you never know. So it is a really, it's a great comment Erica.

Thank you for making that. So we're almost out of time, but this is something that is always on people's minds too. It's like, both of you are great speakers, you're both very good at educating and entertaining, and keeping our attention.

But what happens when your organization may not have very eloquent speakers on webinars? How would you suggest repurposing those recordings?

Alaine Portnoy

Well, if you have, this is actually a good opportunity to use Parmonic, because if you have a webinar and you have maybe one speaker that isn't as well versed as another, you can pull out those moments and make those the highlight of your webinar, if you'd like to do that.

But typically, I know when we do a webinar, we do a lot of practice sessions and make sure that the speakers are well versed, are clear, articulate, the topic.

And then if they have trouble, because it's not easy to speak, we just give them a little bit of coaching along the way and eventually you get there.

Piyush Saggi

And I'll add to that, that this is a very common thing, whoever from the audience has this.

This is actually one of the most common scenarios in the world of B2B marketing, where marketers often feel like, did my speakers really do a good job at this webinar that we should now invest in promoting and distributing?

Again, this is an area where technology can actually help, including Parmonic's technology, where if you have a speaker that uses a lot of filler words like ums and uhs, tech can now automatically mute those, take them out automatically.

So our engine does that. We also have some things, we fondly refer to it as glamorization, that sometimes the speaker's background or the slides, they're all very, very plain vanilla.

And so press a button and wave a magic wand, and the webinar recording gets glamorized inside of Parmonics. So we've built certain things like that in acknowledgement of these very human realities of life that not all speakers are perfect and not all slides shows are beautiful.

And so technology is here to actually help.

Stephanie Stahl

That's great. I love that. A glam tool. Love it. That's great. So we're just going to-

Alaine Portnoy

Yep. Worked on me.

Stephanie Stahl

Anything you would like to say, closing comments here before we wrap for the day?

Piyush Saggi

Well, I want to extend my sincere gratitude to Alaine here. She's taken time out of her extremely busy schedule and made herself available so she could share her authentic story, a real life case study with all the viewers here.

So I'm really grateful to Alaine and I'm grateful to everybody who chose to spend 40 minutes of their time on this webinar. We will make this munchable and hopefully be able to share this with you so you can share with your colleagues who might benefit from some of these new perspectives.

Stephanie Stahl

Fantastic.

Alaine Portnoy

Yeah. Great. Thank you. I appreciate the invitation to present today. I hope it provided some valuable information and you'll get to see Parmonic firsthand when this munchable webinar is shared with all of you.