Masterclass with Josh Baez

In this video, Josh Baez, a world class expert on Webinars, discusses the essential steps to plan, prepare, and host a successful and engaging webinar. He shares insights on identifying the ideal audience using intent signals and engagement data, reveals how to create audience-centric content, and emphasizes the importance of aligning the webinar's format and delivery with the goals and objectives. The discussion also covers strategies for keeping webinars energetic and dynamic, and the significance of being deliberate about the customer journey post-webinar.