Engaging Homo distractus

Market research on what today's distracted audiences prefer.

In this hyper-connected world, we're all on a mission to speed up our daily grind. We've got access to more information than we know what to do with, but our attention spans are getting shorter than a stubby pencil. We surveyed knowledge workers in the US to understand people's content preferences.

Tune yourself to 'what people want' and become a more impactful marketer.

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See What's Inside

  Which content formats do people prefer?

  Impact of age & gender on content preferences

  Which content mix do people prefer?

  Which video & webinar format do people prefer? 


  Do subtitles matter?

  Impact of age and gender on subtitles

  Does screen-size matter?

  Does device (OS) type matter?

Market Research 2023

Based on a blind survey of 2,620 knowledge workers in the US.​


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