21 Popular video types for repurposing
Parmonic
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July 1, 2025
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Resources
Our customers are leading their markets by creating and repurposing videos in innovative ways. While their competitors are having strategy meetings to discuss if they should do video or not, our customers are moving rapidly to enchant and educate their audiences.
We did a semantic analysis on video types to find the popular types of videos our customers are recording and repurposing.
If you believe in the power of video to educate & enchant, ideas from this list can help you go to the next level. Pick some types that you are not doing right now and use video to achieve more.
In so many cases, a video is the beginning - it's the seed that flowers into multi-channel, multi-format content. And our AI acts as the superpower to let you do that.
What will you create next?
| Category | Examples & Notes | |
| 1 | Trend or Landscape | E.g. What's new with GEO? |
| 2 | Key Concept, Everything you need to know about X | Focus on a specific concept, industry problem, theme |
| 3 | Product Demos, New feature releases | Focus on product features |
| 4 | Customer Interview | Recorded online or in-studio |
| 5 | Case Study (with or without a customer) | Case studies can (with permission) feature a customer 's story with or without them in the video |
| 6 | Periodic Updates | E.g. Legal changes in an industry |
| 7 | Podcasts | Video podcasts are becoming more popular than audio |
| 8 | Summits, Roadshows, Sessions, Keynotes | Footage from events |
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9 |
Educational Series, Academy Series, 100, 101, 201...series |
A series of videos on a topic that go into more depth with each episode, promote continuous learning |
| 10 | Physical product demos | Video demos showcasing physical products |
| 11 | Campfires, AMA, Q&A | Open question forums, very popular with senior execs |
| 12 | Product training or updates (for employees, partners, agents) | Train your team and extended teams |
| 13 | Customer Onboarding | Scale onboardings with these |
| 14 | Office Hours | Open help & discussion sessions |
| 15 | Workshops, Tips & Tricks sessions | Focus on teaching (more than marketing) |
| 16 | Community Calls | Facilitate community discussions |
| 17 | Trade-show footage | Create highlight reels and attendee interviews from shows |
| 18 | Inspirational & Motivational (Book reviews, motivational speakers) | Inspire team building and culture with external speakers or discussions around motivational concepts & books |
| 19 | Kick-offs | Company or Sales Kick-offs |
| 20 | Company All-hands | Periodic CEO and Company All-hands calls |
| 21 | Employee Stories | Employee spotlight and story videos |
