Amplify your sales engagement with Parmonic and Outreach integration

July 20, 2023
Product Updates

Being a sales rep is no easy gig, but it's very rewarding. You've got to have thick skin, keep pushing forward, and be a people person extraordinaire. But here's the kicker - prospects are busy and they don't always pick up calls; So, in those situations, it's all the more important to find ways to engage and establish a credible relationship with the prospects or key decision-makers throughout the sales cycle.

It's all about keeping that momentum alive!

Another major roadblock reps deal with is lack of available content that covers every single stage of the sales cycle. Most companies out there are busy creating webinars and these long videos for training, product launches, online conferences, and demos. But this content just ends up sitting there after being posted on LinkedIn once, gathering dust because they don't have enough resources or time to properly edit, polish, and get it ready for the prospects.

Parmonic has been in tune with this need of the sales reps since day one. 

With Parmonic and Outreach integration, reps can focus on moving the conversation forward and build high-quality pipelines that convert.

Parmonic and Outreach integration takes the guess work out of content creation so reps can get the right message to the right prospect at the right time.

How does it work?

Parmonic takes lengthy webinars and long videos and whips them into shape, creating shorter, multi-format content like bite-sized videos, snazzy GIFs, and even slick static images. 

Picture this: you take a snooze-inducing 45-minute long product demo and magically transform it into a bunch of short, snappy videos, each just a few minutes long. And guess what? Each of these videos tackles a specific pain point of your prospects. It's like turning a marathon into a series of sprints that keep your audience engaged and excited! 🏃‍♂️💨

Now, Outreach users can effortlessly add these customized video moments (that match the prospect's persona or addresses their specific pain point) right into their Outreach emails.

Outreach Sales Execution Platform

It's all about delivering the right message to the right prospect at the right time. And Parmonic makes it a breeze!

Check out this video to get a better grasp of this integration and how it works.


Parmonic customers who have an Outreach account can access the integration by logging into their account. If you're not a Parmonic customer, you can still learn about all the available integrations and features by booking a demo.