In February 2024, OpenAI's SORA hit the scene and shook up the world of Video AI. SORA is a cutting-edge text-to-video AI model that can whip up videos lasting up to a minute based solely on written instructions. But SORA isn't the first or only such tool in the market. There's a slew of other top-notch video generation models out there, like Gen-2 from Runway, Stable Video Diffusion from Stability AI, Emu from Meta, and Lumiere from Google. However, It's too early to tell how different departments within B2B organizations will embrace these new text and image-to-video models over the long run.
Contrary to popular belief, AI video tools offer more than just video production. They also provide advanced video editing and customization capabilities, which can save you significant time and resources. Here's our selection of five distinct AI video generation tools that businesses can consider for creating, editing, customizing, and enhancing videos.
What's clear is that with the rise of AI Video generator tools, businesses now have access to powerful tools that can revolutionize their marketing strategies - particularly for social media. These state-of-the-art tools empower marketers, sales teams, and event managers to create engaging, personalized, and targeted video content that resonates with their audience and drives measurable results. All with minimal effort and without exceeding marketing budgets.
| 1. How-to / Explainer videos | 6. Product videos - demos and features |
| 2. Customer testimonial | 7. Behind-the-scenes |
| 3. Case studies | 8. Brand videos |
| 4. Webinars | 9. Company news / Important statistics |
| 5. Expert interviews | 10. Live and virtual events - Teasers and recaps |
Most AI video generators offer a variety of templates and styles to choose from. This allows you to create videos like customer testimonials and webinar promos, that are visually appealing and tailored to your specific content and brand.
Interactive elements, such as intros outros, quizzes, polls, and, title cards, can help to increase engagement and keep viewers watching your videos.
Captions and subtitles can also help to improve engagement by providing viewers with additional information about what is happening in the video. According to our research, younger knowledge workers prefer video-only content and the preference for video + text content goes up by age.
Since mobile devices dominate social media usage, it's essential to optimize AI-generated videos for smooth viewing on phones. Use vertical or square formats to ensure a seamless viewing experience.
Incorporate attention-grabbing thumbnails and concise, compelling captions to capture viewers' interest and encourage engagement on social feeds. Highlighting what your video offers (a webinar, event, demo, customer story) on the thumbnail helps attract the right audience and keeps them watching till the end.
Conduct keyword research to identify relevant and trending terms within your industry, incorporating them into video titles, descriptions, and tags to enhance discoverability and SEO performance.
Most knowledge workers, about 81%, like short videos better, while only 15% prefer longer ones. Tailoring video length to the platform is crucial for engagement. On Instagram, it's best to keep videos under 60 seconds, while on YouTube, the ideal length can extend to several minutes, depending on the topic.
Finally, consider the platform's audience and preferences when creating your videos. Each platform attracts a different demographic with varying interests and behaviors.
The future of AI video content creation and its use on social media looks promising as B2B businesses and marketers continue to explore and adopt these cutting-edge tools.