How To Use AI Video Generator Tools In Your Social Strategy

March 4, 2024
Resources, AI Video Generator

In February 2024, OpenAI's SORA hit the scene and shook up the world of Video AI. SORA is a cutting-edge text-to-video AI model that can whip up videos lasting up to a minute based solely on written instructions. But SORA isn't the first or only such tool in the market. There's a slew of other top-notch video generation models out there, like Gen-2 from Runway, Stable Video Diffusion from Stability AI, Emu from Meta, and Lumiere from Google. However, It's too early to tell how different departments within B2B organizations will embrace these new text and image-to-video models over the long run.

Contrary to popular belief, AI video tools offer more than just video production. They also provide advanced video editing and customization capabilities, which can save you significant time and resources. Here's our selection of five distinct AI video generation tools that businesses can consider for creating, editing, customizing, and enhancing videos.

Five Cutting-Edge AI Video Generation Tools


1. Parmonic

Parmonic logo_400 x 180 _Lilac

  • Category: AI Video Assistant
  • Key Features: Parmonic specializes in transforming long video content into bite-sized engaging videos, making it an ideal tool for B2B teams for repurposing events, and webinars into compelling and engaging video and web assets.
  • Pricing: Parmonic offers its B2B users Pay-as-you-go and Subscription pricing models.

2. Synthesia

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  • Category: Avatar-Based AI Video Creation
  • Key Features: Synthesia leverages AI to create studio-quality videos in 130+ languages and 160+ realistic AI avatars. Users can choose from a wide selection of customizable templates or create a custom avatar using Synthesia's avatar maker. Synthesia is perfect for product demos, explainer videos, sales, technical training, and knowledge base videos.
  • Pricing: Synthesia offers users three paid plans

3. Runway

Runway logo_400 x 180

  • Category: AI-Powered Video Effects and Editing
  • Key Features: Runway empowers users to create videos with prompts and enhances them with cutting-edge AI-powered effects, filters, and editing capabilities. For example, users can remix the style and composition of any image, remove anyone or anything from any video, turn any video into super slow-mo footage regardless of frame rate, and endlessly expand any image with simple text prompts. It's great for global brands, enterprises, and creatives to tell their stories. 
  • Pricing: Runway offers one basic and four paid pricing plans

4. InVideo

invideo logo_400 x 180

  • Category: AI-Powered Video Production
  • Key Features: InVideo is an end-to-end AI video generator that writes video scripts, creates scenes, adds voiceovers and subtitles, and edits the entire video with simple text commands. It's perfect for teams low on resources and time.
  • Pricing: InVideo offers one free and two paid pricing plans

5. ElevenLabs

Eleven labs Logo- 400X260 px

  • Category: AI-Powered Voice Generator
  • Key Features: ElevenLabs is an AI voice generator that converts text to speech with realistic AI voices in 29 languages - perfect for video creators, developers, and businesses who want to add lifelike voices to use in videos, podcasts, and audiobooks.
  • Pricing: ElevenLabs offers one free plan,  four paid pricing plans, and a custom enterprise-level plan.

What's clear is that with the rise of AI Video generator tools, businesses now have access to powerful tools that can revolutionize their marketing strategies - particularly for social media. These state-of-the-art tools empower marketers, sales teams, and event managers to create engaging, personalized, and targeted video content that resonates with their audience and drives measurable results. All with minimal effort and without exceeding marketing budgets.

The 10 types of video content B2B teams can publish on social media

1. How-to / Explainer videos 6. Product videos - demos and features
2. Customer testimonial 7. Behind-the-scenes
3. Case studies 8. Brand videos
4. Webinars 9. Company news / Important statistics
5. Expert interviews 10. Live and virtual events - Teasers and recaps


How to create engaging social videos with AI

Use a variety of AI video templates and styles

Most AI video generators offer a variety of templates and styles to choose from. This allows you to create videos like customer testimonials and webinar promos, that are visually appealing and tailored to your specific content and brand.

Incorporate interactive elements

Interactive elements, such as intros outros, quizzes, polls, and, title cards, can help to increase engagement and keep viewers watching your videos.

Add captions and subtitles

Captions and subtitles can also help to improve engagement by providing viewers with additional information about what is happening in the video. According to our research, younger knowledge workers prefer video-only content and the preference for video + text content goes up by age.


How to align your content with social media algorithms

Optimize for Mobile Viewing

Since mobile devices dominate social media usage, it's essential to optimize AI-generated videos for smooth viewing on phones. Use vertical or square formats to ensure a seamless viewing experience.

Engaging Thumbnails

Incorporate attention-grabbing thumbnails and concise, compelling captions to capture viewers' interest and encourage engagement on social feeds. Highlighting what your video offers (a webinar, event, demo, customer story) on the thumbnail helps attract the right audience and keeps them watching till the end.

Keyword Optimization

Conduct keyword research to identify relevant and trending terms within your industry, incorporating them into video titles, descriptions, and tags to enhance discoverability and SEO performance.

Optimize video length

Most knowledge workers, about 81%, like short videos better, while only 15% prefer longer ones. Tailoring video length to the platform is crucial for engagement. On Instagram, it's best to keep videos under 60 seconds, while on YouTube, the ideal length can extend to several minutes, depending on the topic.


Finally, consider the platform's audience and preferences when creating your videos. Each platform attracts a different demographic with varying interests and behaviors.

The future of AI video content creation and its use on social media looks promising as B2B businesses and marketers continue to explore and adopt these cutting-edge tools.