While it’s an open secret that marketing and personalized video content goes hand in hand, your marketing message is only as strong as the moments you choose to show in your recording.
Make sure your personalized video marketing is full of content that will resonate with your audience with these five tips:
Start your video by stating your name and saying something that will pique your audience’s interest to create a sense of belongingness. For example, "I'm John, and I'm passionate about helping businesses grow. In this video, I'm going to share my top tips for packing your marketing message with personalized moments."
After all, success with your video marketing strategy means increasing your sales by building relationships through video recordings at scale.
Little is more powerful than a satisfied customer vouching for your product or service. Include a testimonial or two in your video to add social proof to support the effectiveness of your offer.
Customer testimonials will strengthen your personalized marketing approach by using the rapport that you share with your existing customers to woo prospects.
Your viewers will appreciate getting a peek behind the curtain. Show them how you make your product or service, or give them a tour of your office – even if it’s the one you’re using to work from home!
This will help them feel like they know you and can trust you. Build your reputation as a trusted advisor with an inside look into all the sweat and hard work that goes into solving their problems. Behind-the-scene footage is a sure-shot way to gain attention.
With a life that gets busier by the day and a reduced attention span, respecting your audience’s time and editing your hour-long videos into shorter content should be the drill. Apart from being easier to grasp, crisp and precise shorter videos will also have a far-ranging impact on your marketing blueprint.
In a recent interview with Parmonic’s CEO, Fray Devore of Safe Systems observed how attention spans and the approach to learning have changed with YouTube.
“I would say my honest answer to videos and, in general, why they're so desirable and a part of so much marketing is that people's attention spans have changed. I think that it's something that when you want to learn something, you go to YouTube and you want to see it and you want it to be under five minutes and everyone feels like they're too busy to read pages upon pages upon pages sometimes.
"But I don't think that's necessarily a dig at people or people of today. I think that it's just a matter of being visual learners. And I think that not just a few of us are visual learners, I think many of us are visual learners.
"I think to be human is to be a visual learner. That's what we do. We observe other people in their activity or things and we mimic it and that's how we get to where we are now as adults, but webinars, in that regard, they take that aspect of either being bite sized or visual, and they can be used for education, which can also build trust and that rapport that I was talking about earlier.
"It can also show our authority as a company on a certain subject matter. When someone's trying to figure out if we're the right fit for them, they can really get a sense of the type of people we are, the knowledge that we have, and it does a lot of that relationship building as well.”
Make it easy for your viewers to take the next step by including a call to action at the end of your video. A thriving personalized video marketing strategy will include telling the audience what you want them to do, and making it as simple as possible. For example, "Click the link below to learn more about our personalized video marketing services."
Some video services, like Parmonic, will overlay a CTA button or redirect the viewer to the landing page of your choice at the end of the video. This makes following your call to action the obvious choice.
To sum it up, personalized video marketing is an effective way to reach out to your target audience and build rapport. Use customer testimonials and behind-the-scenes footage to add social proof and show your human side. Keep your videos short and sweet and end with a call to action to make it easy for viewers to take the next step.
See how other inspirational marketers are using video in our interview series, or book a demo to see how Parmonic helps you create munchable moments from your video recordings.