9 Essential Elements of Great Video Brand Guidelines
Parmonic
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November 15, 2024
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Resources
Colors, logos, and fonts,
Crafting stories, bold and bright,
Branding shines so bright.
As companies increasingly incorporate video into their content strategies, maintaining brand consistency has become crucial - especially when working with freelance video editors, and team members of different departments who may not be as familiar with the brand’s nuances.
Clear video brand guidelines not only ensure every piece of video content aligns with your company’s image but also give freelancers a reliable framework to create on-brand videos with confidence and consistency. It also reduces the back-and-forth between marketers and freelance editors and fast-tracks approvals.
Here are some video elements that you can share with the freelance editors or your video team members to create a unified, on-brand video presence that resonates with viewers.
1. Brand Font
The typeface you use in videos is just as crucial to your brand as your logo or tagline. By providing your team with your brand’s specific font, you ensure that all text overlays and captions have a consistent, polished look. This uniformity strengthens brand recognition and creates a professional, cohesive feel across titles, subtitles, and any other on-screen text.
2. Font Colors
Color plays a big role in how viewers perceive your brand. Providing your team with approved font colors ensures that every on-screen text element reflects your brand’s identity. Whether it’s a bold red or a sleek navy, using consistent font colors across your videos reinforces brand cohesion and builds trust with your audience.
3. Brand Colors & Elements
Brand colors aren’t just for text—they’re essential for backgrounds, accents, and graphics to keep your visuals on-brand. Supplying your team with your core brand colors ensures that each video aligns seamlessly with your other marketing assets. Consistent color use isn’t just about looking good; it reinforces brand familiarity and conveys professionalism.
4. Logo
Your logo is a core piece of your brand identity. Make sure your team has high-resolution versions so it looks clear and professional in every video. To keep it consistent, specify logo placement - like positioning it in the screen corner - or consider using an animated version to boost brand recognition. Create colored and black & white versions.
Once you've documented the basics, you can instruct your freelancer or internal team to add branding to the following visual elements of the video.
5. Pre-approved PowerPoint Templates
If your company has branded PowerPoint templates, sharing a pre-approved version with your team helps keep video thumbnails consistent with your brand look.
6. Intro/Outro Templates
Also, if you have bumper clips - short branded animations for intros and outros - these are perfect for reinforcing your brand from start to finish. Adding bumpers ensures every video opens and closes with a clear mark of your brand identity.
7. Lower-third style
Overlays are small, branded text boxes that appear on the lower third of your screen. They are used to highlight key points and make messages stickier for viewers. If your video doesn't have any branded element apart from the logo, you can choose to customize these overlays by adding brand colors, fonts, and style to align the visuals with your brand identity.
8. Subtitles
Branded subtitles can make key takeaways stand out, ensuring that your audience associates the message with your brand, especially in environments where the sound might be off (like social media or presentations).
9. Title card
Branding your title cards makes transitions between sections smoother and more professional. For example, in a product demo, branded title cards can clearly separate the introduction, features, and closing sections, improving flow. In a webinar, title cards can be used to highlight key discussion points, ensuring viewers easily follow along with the content.
No joke - but setting up customizable brand settings in your Parmonic account is as easy as peeling a banana. You can tackle it yourself, or just give your account manager a shout, and they'll handle it faster than you can say “brand consistency”!
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