What's Trending in B2B Marketing: How Data & Content Power a Personal Touch

Let's start straight from the point, as what's trending in B2B Marketing.

Video is becoming one of the most preferred choices of content marketing tools for enterprises and their respective audiences or clients and the trend is about to increase year-on-year. With this, there is a huge spike in demand for personalized short snackable video content.

A webinar session was conducted during one of the ON24 webinars. It was hosted by Andrew Warren Payne, Managing Director at Market2Marketers, and was attended by Josh Baez, Senior Partner Marketing Manager at ON24, Dave Forino, Chief Strategy Officer at Netline, Sara Ajemian, Director of Communications and Content  at RollWorks, and Piyush Saggi, who is the CEO and Co-Founder at Parmonic.

Below are the munchable moments of this webinar. and mentioned below are some of the key takeaways from the webinar session.

• We are still in the very, very early stages of deep personalization where technology truly understands a person and can deliver meaningful content and experiences. A lot of that is just kind of repurposing existing assets and fine-tuning things.
  
• It is important as it relates to the content. It's about how one is interpreting existing content experiences and translating them into fragmented approaches that allow that specific user to receive a custom journey of the content.
  
• While going through this process, the accumulation of a lot of data does happen. As a result, the analysis of information gets overloaded. It is also very hard to get so many data points to try to figure out the noise and see through that.
  
• Hence, poor personalization is risky and sort of fractures the relationships with the end customer or say the viewer.
  
• Marketers need to think about when it comes to kind of bridging that gap in personalization. Take an example of any recently conducted webinar or polls.
  
• Just because something can get captured automatically, doesn't mean that's the only input that one should have in the relationship with that buyer. It's also worth noting that the most effective marketing strategies are not always the ones that are planned out in advance.
  
• Marketers must be more transparent and genuine, and they must mean what they say.
  
• Let’s take an example from Parmonic’s perspective:
  Parmonic’s AI engine allows marketers to use content from webinars, and virtual events. And it breaks it down into tiny little munchable/snackable video content. 

We are waiting to assist you in helping you know more about our offerings. Book a demo today to explore how Parmonic makes it simple to create omnichannel video content, assess the results, and justify the ROI of your marketing campaigns.

Check out the live Demo of the munchable moments made with Parmonic's AI.