Why Parmonic - 4 reasons

It's fall 2024. Marketing is under great pressure to deliver more results and show higher impact at lower costs. Educating and engaging your audience with the right content is the most powerful action you can take. And here are four reasons why you might need Parmonic.

1. Create more, better, authentic content

In the ChatGPT era, it has become extremely easy to create low-quality content and it's become harder to differentiate yourself and get your audience's attention. 

The solution lies in tapping your company's unique insights, expertise and experiences. These are locked in video recordings - webinars, events, exec interviews, customer interviews, sales calls, product presentations.

Take these ores (raw videos) and using Parmonic create glittering jewelry (content) in different formats for different audience preferences.

2. Create more engagement

You are competing for the most precious resource - attention. The only way to earn attention is by making content consumable and multi-format. You don't have to believe in this theory - the data shows it and you can test it.

Engagement drives buying propensity, engagement drives MQL scores, engagement drives retention.

While ads and event registration forms can get you email addresses, without engagement those emails will remain just email strings and never become buyers.

3. Create more video

Video is the most-preferred format. It helps you convey information in a rich, multisensory manner that no other format can match. As a modern brand, it's an imperative to embrace video and make it a primary pillar in your strategy. Upgrade yourself with video.

4. Do it with less dollars and resources

Companies are under extreme pressure to increase profits and reduce costs. CFOs have squeezed marketing budgets and headcount, and are demanding an embrace of AI to deliver more. 

So what should you do as a marketing leader?

1. Reduce unnecessary spend on video and content agencies by using a tool like Parmonic.

2. Optimize your headcount - this doesn't just mean reducing headcount, it also means empowering your team with a new skill and tool so they can increase their throughput and impact. The goal is not to replace your team with AI - the goal is to empower your team so they can use AI instead of outdated, expensive, ineffective ways (e.g. relying on external agencies and contractors for things that they should be able to do themselves).

The world of business is in a flux right now. Economic uncertainty and headwinds pose challenges most haven't witnessed in a long time. What is certain is that with AI marketing will never be the same again. 

These turbulent times will produce winner and losers in marketing. We want YOU to win.